Same day courier delivery can be a game-changer for small businesses looking to improve their customer experience and boost sales.
While 43% of Australians are willing to pay a premium for same day shipping, only 54% of retailers can accommodate this, research shows.
But with a bit of planning, you can use same day courier delivery to grow sales and your business faster than competitors. Let’s look at how you can do it!
Same Day Courier Delivery: 4 Ways to Use It Better
Here are four simple ways that any small business can improve their shipping with same day courier services.
The results from applying these ideas can make a big impact on your business with happier customers, stronger marketing and sales, and much more.
1. Same Day Delivery = Flash Sale Magic
Everyone loves a flash sale – customers and business owners alike. They’re a great tool for generating buzz for a new business or product lines, enhancing your new customer relations, or quickly moving over-stocked or outdated products.
For a successful flash sale, providing same day delivery of items could be the deciding factor in getting your customers over the line and clicking that Buy Now button.
That’s exactly the kind of boost to your business that helps create positive relationships with both returning and new customers.
As you can see, using same day shipping with flash sales can be a massive one-two punch for growth!
2. Boost VIP Benefits & Influencer Loyalty with Same Day Shipping
You know the power of word-of-mouth marketing, and working with influencers in your market niche is one of the most effective ways to harness this power these days.
Now add same day delivery to the mix and you’ve got a big time winning recipe.
Having an influencer publicly endorse your company can result in a direct increase in sales and may also give your social media presence and website visits a lift.
Not only do you want influencers to try, love and share your products, you want to improve the full customer experience for them and ensure that you’ll get the best feedback possible.
Using same day delivery to get your products out to influencers can help increase the sense of urgency and importance.
In turn, when they feel even more positive and valued, that extra shine comes across in the rave reviews and promotions.
3. Same Day Parcel Delivery Gets Fresh Goods There, Faster
Making a living from fresh goods can be profitable; however, it can also be very unpredictable sometimes.
Example: Businesses that are shipping consumables (e.g., food and drinks, hampers, etc.) need a reliable delivery service that will get those goods to customers pronto.
In recent years, we’ve seen a sharp rise in businesses delivering fresh goods like gift hampers – particularly as last-minute gifts and around the holiday ecommerce shopping season.
Trusted same day delivery couriers can ensure your customers get their chocolate or cocktails fix, or get that anniversary gift by the right date – which will help increase customer loyalty, future purchases and referrals.
Swoop in and save the day with a perfectly timed delivery, and your customers will love you for it.
4. Deliver More Customer Delight with Same Day Courier Shipping
No matter how hard a small business works, now and then, errors or delays are inevitable. Same day delivery gives you the option to show customers how much you value their business by shipping out a new or replacement order straight away.
Having a plan in place to handle complaints and unsatisfactory customer experiences is a great way to reduce negative reviews when it matters the most. (See our tips on that: How to Prevent & Fix 5 Common Ecommerce Complaints.)
Using same-day delivery will ensure that the apology package arrives promptly. That goes a long way toward rebuilding trust and customer relationships.
Same Day Parcel Delivery: Frequently Asked Questions
1. How does same-day parcel delivery work?
For same-day delivery, a customer arranges to have their purchase sent to them within 24 hours of their order. This is usually done by a delivery driver who brings their order to them on the same day.
To take advantage of this service, customers must place their order before the designated cutoff time, so your business has enough time to prepare, fulfil, and transport the item.
For example, Amazon Prime customers are eligible for free same-day delivery in certain cities if they place their order before noon. On the other hand, orders placed after noon will usually come in the morning of the following day.
Same day delivery cutoff times vary by courier, so pay close attention to those cutoff windows when you’re booking same day parcel delivery couriers.
2. What’s the difference between same-day and next-day parcel delivery?
Getting your goods delivered the day after the order is placed is known as next-day delivery or overnight delivery.
In comparison, same-day parcel delivery implies the product will be brought to its destination within 24 hours.
Next-day delivery is often more cost-efficient and provides a bit more breathing room for customers who want speedy service but still want cheaper courier services.
3. What are the benefits of same day courier delivery?
Providing same day courier delivery has many advantages, such as the potential to expand your customer base, boost your conversion rates, sales, customer loyalty and satisfaction.
Same day delivery brings the convenience of shopping in-store to new heights. Your customers want convenience, but they don’t want the hassle of trekking through multiple stores to find what they need.
By combining your product offering with same day delivery or next day delivery, you can offer the best of both worlds: a wider range with the instant gratification of express delivery services.
4. What are some key considerations for same day shipping?
Providing same day shipping requires consideration of a number of key factors. These include the cost of delivery, the availability of same day couriers and parcel delivery personnel, and the size and weight of the parcels being delivered.
For example, shipping big or bulky items is an area to think through carefully. (For tips on that, see: How to Save Money When Shipping Big or Bulky Items.)
It is also important to ensure that the cost of same day shipping is reasonable and affordable, while still allowing for a reasonable profit margin.
5. How to implement same day delivery?
Implementing same day delivery benefits from some forward planning. You want to ensure that the process is streamlined and efficient, so that parcels can be delivered quickly and reliably.
Here are a few of the top tips to get the best same day delivery courier results:
- Before you begin offering same day or next day delivery, it’s a good idea to do a few test runs with your top courier choices. Look for courier services who have a good team and reputation in the areas you most frequently service.
- Plan redundancies so you have a backup option if your courier of choice is fully booked at peak times.
Use pre-filled labels and save your most frequently used addresses for faster and easier bookings.
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