Marketing Playbook: Using Customer Loyalty and Rewards Programs to Grow Your Revenue

Customer loyalty programs are powerful marketing tools that can transform your ecommerce business by building strong customer relationships, increasing repeat purchases, and driving growth. 

According to Gartner, 1 in 3 businesses without a loyalty program today will establish one by 2027 to shore up first-party data collection and retain high-priority customers. 

What is a Customer Loyalty Program?

A customer loyalty program is a marketing strategy designed to encourage customers to make repeat purchases, engage with your brand,

9 Proven Email Tips & Tools to Increase Leads, Sales & Loyalty in 2023

Email hasn’t been the coolest marketing channel for a long time now – yet it’s still the trusty workhorse that 81% of small businesses rely on to drive more leads and sales, and increase customer loyalty.  

Want a few reasons to rekindle your affection for email marketing? 

Email marketing has consistently shown high return on investment (ROI) rates compared to other marketing channels. In fact, today the average ROI for email marketing is $36-40 USD for every $1 spent. 

Ecommerce Holiday Playbook: How To Grow Your Sales & Traffic In 2022 (Part 3)

Last-Minute Marketing Tips & Examples to Boost Your Holiday Sales

The 2022 holiday season is officially in full swing: Aside from ClickFrenzy, we’ve already seen Pre-Black Friday promos. 

In parts 1-2 of our Ecommerce Holiday Playbook, we offered proven tips on how to optimise your homepage and how to optimise your product pages, cart and checkout flows.

Now that it’s crunch time, part 3 here is all about powerful last-minute marketing tips and examples you can squeeze into your campaigns to boost your holiday sales.   

3 Ways to Increase Your Average Order Value Using Human Psychology

There’s nothing more frustrating than an ailing average order value (AOV).

Growing your AOV is half the battle when it comes to increasing your total revenue, and there are tonnes of tactics you can use to encourage customers to spend more like running frequent promotions, offering free shipping, optimising product pages and making the shopping process easier for your customers.

While these are absolute essentials for a growing ecommerce store, if you don’t understand your customers,

How Your Ecommerce Business Can Tap Into The Power of TikTok Shopping

Keen to reach new audiences and drive more sales? Now’s the time to start selling on the world’s most downloaded social media app.

If you’re like most business owners, you’ve already spent a fair bit of time trying to grow your social following on Instagram and Facebook. But what about TikTok? 

Many ecommerce businesses are still trying to get a handle on TikTok, and if or how it can help grow sales. Here’s a primer on how you can take the first steps. 

Shipping Secrets To Sell More

Shipping is one of the most important aspects of running an online business. It’s also one of the most overlooked aspects of marketing. 

Did you know that advertising your shipping policies, options and prices through social media, email marketing, search ads and other tactics could yield fantastic results for your ecommerce business?

Shipping is no longer just a cost of doing business — it’s a marketing opportunity for your brand.

With careful planning and execution, you can take shipping from a chore to a key part of your growth strategy.

How to nail online shopping sales as an Ecommerce business owner

Prepping for an online sale takes time. Let’s get prepared!
There’s no denying it – prepping for an online shopping sale takes time and effort. It’s crucial to start planning well ahead of the sale – from six weeks to more than 6 months in advance.
Consider this – people start searching “Christmas gift ideas” in August, four months ahead of Christmas Day.
If that doesn’t scream “PREPARE YOUR CAMPAIGN EARLY”, we don’t know what does.

How to Grow Sales Faster with Pre-Order Campaigns

Planning to boost your holiday revenue this year with pre-order sales?
If so, you’ll want to check out these proven strategies to maximise results with pre-orders.
Note: If you hadn’t considered pre-order sales for this year, you can still make it happen … but you’ll need to act fast!

Benefits of Pre-Order Sales Campaigns

Before diving into the details and tactics, let’s break down the biggest benefits of pre-order sales strategies. These benefits apply to brand-new products and re-release launches.

Enhance Your Brand: 5 Steps to Revitalise Bland Product Descriptions

Developing a brand that your customers can relate to is an important step in building a loyal customer base. Businesses that fail to develop an authentic ‘voice’ can wind up sounding robotic, generic, or worse, insincere.
But while many businesses work hard to establish their brand identity through social media, emails and web copy, there’s one place that’s often overlooked …. Product descriptions!
Every product description is an opportunity to offer your customers a little taste of your brand,

5 Ways to Improve the Customer Experience (and Loyalty) with Packaging

When you think about a great customer experience in a brick-and-mortar store, you may find yourself picturing the friendly face at the front counter. Or the pleasant atmosphere as you walk in. Or even the charismatic staff member who answers the phone when you have a question.
But most ecommerce stores have little to no direct contact with their customers, beyond what marketing, email, and their website can provide.
To offer a great customer experience, sometimes you need to think outside the box.