How to Use Customer Segmentation to Grow Sales: Key Benefits & Examples

There’s a big opportunity waiting in your business data that you may not have fully uncovered yet. It’s simple to do, and it’s an incredibly powerful marketing tool. It’s customer segmentation.

What is Customer Segmentation?

Customer segmentation, sometimes referred to as market segmentation or consumer segmentation, is the practice of dividing your customers into smaller groups based on shared characteristics. 

These characteristics can encompass a wide range of factors, such as age, gender, location,

Same Day Delivery: 4 Ways to Use It to Grow Your Business in 2023

Same day courier delivery can be a game-changer for small businesses looking to improve their customer experience and boost sales. 

While 43% of Australians are willing to pay a premium for same day shipping, only 54% of retailers can accommodate this, research shows. 

But with a bit of planning, you can use same day courier delivery to grow sales and your business faster than competitors. Let’s look at how you can do it!   

Same Day Courier Delivery: 4 Ways to Use It Better

Here are four simple ways that any small business can improve their shipping with same day courier services.

9 Proven Email Tips & Tools to Increase Leads, Sales & Loyalty in 2023

Email hasn’t been the coolest marketing channel for a long time now – yet it’s still the trusty workhorse that 81% of small businesses rely on to drive more leads and sales, and increase customer loyalty.  

Want a few reasons to rekindle your affection for email marketing? 

Email marketing has consistently shown high return on investment (ROI) rates compared to other marketing channels. In fact, today the average ROI for email marketing is $36-40 USD for every $1 spent. 

5 Quick Ways to Sell More With New AI Tools

By now you’ve heard the buzz around AI tools like ChatGPT, but you’re probably unclear about what they actually do, how to use them – or if you should even care right now?

Don’t worry, here’s your quick-read guide to five great ways to sell more now with AI tools. 

Note: While there are dozens of tools already available, and more arriving daily, this isn’t meant to be an exhaustive list. 

As a small business leader,

Save More Money on Shipping in 2023: 6 Strategies to Get Started

In 2023, cost-effective shipping strategies will be more important than ever. 

From selecting the right couriers to product packaging options, small businesses need to adopt a smart shipping plan that fits their growing needs – while holding the line on costs.

With the right strategy in place, you can reduce costs, increase efficiency, and ensure your customers’ satisfaction. 

Here are six areas to start with, to level up your small business courier and shipping processes this year.

Top 10 Holiday Season Shipping FAQs for 2022

If your holiday marketing campaigns were a big hit, your elves have been shipping like crazy in recent days. 

They’ve probably run into a few questions for the reindeer, too. 

That’s why we’ve rounded up 10 of the most common shipping questions our merry customer support team gets over the silly season – so you can focus on sales and delighting your customers. 

10 FAQs for Holiday Season Shipping

Like Black Friday discounts, these questions have been popping up a lot lately ….

Ecommerce Holiday Playbook: How To Grow Your Sales & Traffic In 2022 (Part 3)

Last-Minute Marketing Tips & Examples to Boost Your Holiday Sales

The 2022 holiday season is officially in full swing: Aside from ClickFrenzy, we’ve already seen Pre-Black Friday promos. 

In parts 1-2 of our Ecommerce Holiday Playbook, we offered proven tips on how to optimise your homepage and how to optimise your product pages, cart and checkout flows.

Now that it’s crunch time, part 3 here is all about powerful last-minute marketing tips and examples you can squeeze into your campaigns to boost your holiday sales.   

Ecommerce Holiday Playbook: How To Grow Your Sales & Traffic In 2022 (Part 2)

There are plenty of ways to optimise your website for the holiday season, but now that we’re in those frenzied final weeks, we need quick wins that will drive major gains. 

That’s why part 1 of our Ecommerce Holiday Playbook focused on homepage optimisation. 

Here in part 2, we’ll dig into high-impact tactics and changes you can apply to your product pages, cart pages and checkout flows to increase sales conversions. 

Time is running out, so let’s get right to optimising these key areas …  

Ecommerce Holiday Playbook: How to Grow Your Sales & Traffic in 2022

Here we are again, at the starting line of the holiday season – how ready is your website? 

You’ve likely been busy with a million things this year, but searches for “christmas gift ideas” start spiking in October. Now’s the time to optimise your site for the shopping surge. 

No dramas: Our ecommerce holiday sales playbook is here to help you blast through the priority items – and set new online sales records – this silly season.

How To Use Next Day Delivery To Grow Your Business: 11 FAQ’s & Tips

When you’re competing with the big guys, your small business needs every advantage to grow sales and improve customer loyalty.

Offering a variety of the best courier shipping options can give you an edge – but it’s critical to get the mix and positioning right: free shipping, same day delivery, next day delivery … it can quickly get confusing for customers and small business owners alike. 

For now, let’s explore how next day delivery can help you grow your business and sales,